1.1 — Think-Feel-Do Cycle

1.1.1 – Three Entrepreneurs, Three Results

Three Entrepreneurs Intro

Illustration of Sarah, a smiling woman with her hair in a bun, wearing a green jacket over a white top. — Sarah

Illustration of Moses, an older man resting his cheek on his hand, looking tired and discouraged. — Moses

Illustration of Amina, a woman in a purple headscarf and top with her hand near her mouth, looking worried. — Amina

Read the stories slowly one at a time, followed by questions.

3 Entrepreneurs, 3 Results

I’m going to tell you a story about three entrepreneurs who get three different results…

Sarah, Moses, and Amina all sell chickens and eggs in the local market in different counties. One month, sales become very slow…

SARAH:

Sarah feels worried after noticing that sales are becoming slow…
Sarah spends her time thinking about how to improve her sales, leading her to feel more confident and hopeful that she can find a way forward.
She starts talking to customers and asking what they are looking for. Many customers mention children's clothes so she tries to change her product stock.
The following month, sales improve.

MOSES:

Moses feels worried after noticing that sales are becoming slow…
Moses spends a lot of time thinking and talking about how difficult business is.
He feels discouraged and complains about customers and competitors, which makes him feel more frustrated and upset.
A few weeks later, sales are still low.

AMINA:

Amina feels worried after noticing that sales are becoming slow…
Amina spends a lot of time worrying about making the wrong decision.
She keeps thinking about making a change to her business, but never decides exactly what to do.
A few weeks later, sales remain low.

💬 3 Entrepreneurs Debrief

Character	Think	Feel	Do	Result
Sarah	"There must be a solution."	Hopeful	Tries something new	Sales improve
Moses	"Nothing will change."	Discouraged	Complains	Sales stay low
Amina	"What if I make a mistake?"	Worried	Delays action	Sales stay low

3 Think-Feel-Do Cycles? 3 Results?

What differences do you notice between Sarah, Moses, Amina? Why do you think their results were different? What might have been happening inside the mind of each entrepreneur?

Team notes & insights

🔑 3 Entrepreneurs - CLOSING KEY MESSAGES

1.1.2 – Your Think-Feel-Do Cycles

💬 Intro to THINK-FEEL-DO CYCLES

Cartoon of a gray figure leaning forward, with a cycle of three circles above the head: a purple thought cloud, a red heart and a hand, joined by arrows in a loop. — Think-Feel-Do cycle

Team notes & insights

🔑 JUST STARTING: THINK-FEEL-DO

🔗 Listen: Intro to Think-Feel-Do

👤 PAIR SHARING

Your response

❓ Question

Group notes: What is something that you like to do? What feelings and thoughts happen after you do it? Are there any ways that your thoughts, emotions, or actions cause trouble for you? What is an example of this cycle that ends negatively?

Your response

🔑 CLOSING KEY MESSAGES

🔗 Listen: Key messages

📝 Knowledge Check: 1.1.2 – Your Think-Feel-Do Cycles

What is one Think-Feel-Do cycle that you notice in your own life that leads to NEGATIVE outcomes for you?
Your answer
What is one Think-Feel-Do cycle that you notice in your own life that leads to POSITIVE outcomes for you?
Your answer